Built and designed, not just themed.
Hover a case to see the stack and role behind it.
RSA Scouting
RSA Scouting is a college sports recruiting and consulting organization dedicated to connecting student athletes with colleges that align with their athletic ability, academic performance, and long-term goals. The platform needed to function as more than a traditional website—it required a scalable athlete directory where hundreds of player profiles could be managed, searched, and presented in a professional format.
I was responsible for both the design and development of the platform, creating the entire athlete profile architecture using Advanced Custom Fields (ACF) and Custom Post Types (CPT). This transformed WordPress into a recruitment platform where coaches could browse athletes, filter prospects by multiple criteria, and review detailed player profiles containing statistics, media, academic records, and recruiting information.
OneGift Wonder
One Gift Wonder set out to solve a common problem with children’s birthday parties: receiving an overwhelming number of gifts that often go unused. The platform introduced a more meaningful alternative by allowing parents to create celebration campaigns where family and friends could contribute toward one desired gift, with a percentage of every contribution automatically supporting a nominated charity.
I was responsible for both the design and development of the platform, building the front-end experience alongside the underlying content architecture that powered campaigns, charities, blog content, and promotional pages. The result was a custom WordPress application that combined event management, fundraising, and storytelling into a simple, family-friendly experience.
Shop Avenue
Shop Avenue is the online marketplace for Avenue, a network of co-working spaces across Sydney that empowers people of all abilities through meaningful employment, entrepreneurship, and retail. The platform showcases ethically sourced products alongside handcrafted goods created by the Avenue Entrepreneurs—a team of individuals supported to build and grow their own small businesses.
I was responsible for both the design and development of the platform, creating a hybrid architecture that leveraged WordPress as the customer-facing website while Shopify powered the eCommerce backend. This approach allowed the organization to tell its mission-driven story through rich editorial content while providing a reliable shopping experience for customers purchasing products online.
Custom Cover
Coverstore is a leading eCommerce retailer specializing in premium protective covers for outdoor furniture, grills, HVAC equipment, vehicles, and storage solutions. The project required a storefront that could effectively organize a large product catalog while helping customers quickly find the right cover for their specific needs.
I was responsible for both the design and front-end implementation, creating custom page mockups, promotional graphics, and Shopify theme customizations that aligned with the brand while improving product discoverability and merchandising. The resulting storefront balanced visual storytelling with intuitive navigation, making it easier for customers to browse collections and complete purchases.
Cynet Virtual Advantage
Cynet Virtual Advantage is a Philippine-based outsourcing company providing virtual assistants, customer support, back-office operations, creative services, and business process solutions for international clients. The company needed a modern online presence that would establish credibility, clearly communicate its service offerings, and generate qualified business inquiries.
I was responsible for both the design and development of the website, creating the overall visual identity, page mockups, graphics, and responsive WordPress implementation. The platform was designed to present complex service offerings in a clean, digestible format while encouraging visitors to explore solutions and submit inquiries.
Right C3
Right C3 is an education services organization that helps students identify the right career path, select colleges that best match their goals, and navigate the financial aid process through a combination of proprietary assessments and one-on-one coaching.
While the visual design was provided, I was responsible for developing the custom WordPress backend that powered the platform. I implemented the content architecture and business logic required to support educational resources, coaching workflows, and dynamic website content, enabling administrators to efficiently manage the platform without requiring developer assistance.
Nubo Playdates
Nubo required a professional online presence that would communicate its brand with clarity while maintaining the simplicity and ease of management offered by Squarespace. Beyond assembling pages, the project focused on creating a cohesive visual identity through custom graphics, page layouts, and interactive elements that elevated the platform beyond a standard template website.
I was responsible for both the design and development of the website, producing the web mockups, marketing graphics, and custom front-end enhancements. By extending Squarespace with HTML, CSS, and JavaScript, I delivered a tailored experience that maintained the platform’s ease of content management while providing a distinctive branded presentation.