vlad parole
File No. 001 – Developer & Designer
WordPress, designed and built by the same person.
10+ years across full-stack WordPress, Shopify app development, and Level 2 technical escalation. I own a build from Figma to deploy — not just the code, the craft too.
Hagonoy, Bulacan, PH
remote since 2016
available now
10+
years building production WordPress & Shopify
2
Shopify apps live under Virtual Pixel PH
L2
escalation lead — bug docs, root cause, mentoring
The File
Three things that don’t usualy come in one person.
Exhibit A
Build
Custom WordPress from scratch — themes, ACF, custom post types, PHP. Shopify apps and storefronts, Liquid and the REST/GraphQL API.
Exhibit B
Design
Figma/PSD to working site, conversion-focused layout, brand assets — logo, banners, social, ebook design. The visual layer isn’t outsourced.
Exhibit C
Support
Level 2 escalation across Shopify apps used by thousands of merchants. Root cause analysis, reproducible bug reports, mentoring L1 agents.
Built and designed, not just themed.
Hover a case to see the stack and role behind it.
RSA Scouting
RSA Scouting is a college sports recruiting and consulting organization dedicated to connecting student athletes with colleges that align with their athletic ability, academic performance, and long-term goals. The platform needed to function as more than a traditional website—it required a scalable athlete directory where hundreds of player profiles could be managed, searched, and presented in a professional format.
I was responsible for both the design and development of the platform, creating the entire athlete profile architecture using Advanced Custom Fields (ACF) and Custom Post Types (CPT). This transformed WordPress into a recruitment platform where coaches could browse athletes, filter prospects by multiple criteria, and review detailed player profiles containing statistics, media, academic records, and recruiting information.
OneGift Wonder
One Gift Wonder set out to solve a common problem with children’s birthday parties: receiving an overwhelming number of gifts that often go unused. The platform introduced a more meaningful alternative by allowing parents to create celebration campaigns where family and friends could contribute toward one desired gift, with a percentage of every contribution automatically supporting a nominated charity.
I was responsible for both the design and development of the platform, building the front-end experience alongside the underlying content architecture that powered campaigns, charities, blog content, and promotional pages. The result was a custom WordPress application that combined event management, fundraising, and storytelling into a simple, family-friendly experience.
Shop Avenue
Shop Avenue is the online marketplace for Avenue, a network of co-working spaces across Sydney that empowers people of all abilities through meaningful employment, entrepreneurship, and retail. The platform showcases ethically sourced products alongside handcrafted goods created by the Avenue Entrepreneurs—a team of individuals supported to build and grow their own small businesses.
I was responsible for both the design and development of the platform, creating a hybrid architecture that leveraged WordPress as the customer-facing website while Shopify powered the eCommerce backend. This approach allowed the organization to tell its mission-driven story through rich editorial content while providing a reliable shopping experience for customers purchasing products online.
VIRTUAL PIXEL PH
Two Shopify apps, owned end to end.
Live on the Shopify App Store since May 2026. Early traction stage — fully built, listed, and shipped solo.
Accessifix AI
Scans Shopify storefronts for WCAG 2.2 / ADA issues and uses AI to suggest and apply fixes — with a dashboard and compliance reports.
Category
Accessibility
|
Launched
May 08, 2026
CartSnap
B2B bulk ordering for Shopify wholesale stores — CSV upload, saved templates, smart reorder, and a Sales Rep Console.
Category
Cart & Conversion
|
Launched
May 12, 2026
The Record
10+ years, one thread: own it end to end.
Freelance since 2014, running in parallel with every role since.
⬥
2014
Freelance Web Developer
Solo Projects – ongoing
⬥
2016
Senior Web Developer / Designer
CYNET Virtual Advantage
⬥
2019
Sr. Technical Specialist / Escalation Manager
LTV SaaS Growth Fund
⬥
2023
Shopify Developer & Technical Support Engineer
Zenpire Holdings
⬥
2026
Open to Lead WordPress / Shopify roles
+building Virtual Pixel PH
FOR CLIENTS
If you need a site built, here’s how it goes.
Phase A
Brief & scope
Figma/PSD in hand or starting from scratch — we define the build and what “done” looks like before any code.
Phase B
Build & design
One person handles both layers, so nothing gets lost translating between a designer and a developer.
Phase C
Deploy & document
Launch, plus the documentation habit from years of escalation work.
Next Step
Hiring for a role, or have a project to build?
[email protected] · +63 969 318 9430 · Hagonoy, Bulacan, PH