vlad parole
File No. 001 – Developer & Designer
WordPress, designed and built by the same person.
10+ years across full-stack WordPress, Shopify app development, and Level 2 technical escalation. I own a build from Figma to deploy — not just the code, the craft too.
Hagonoy, Bulacan, PH
remote since 2016
available now
10+
years building production WordPress & Shopify
2
Shopify apps live under Virtual Pixel PH
L2
escalation lead — bug docs, root cause, mentoring
The File
Exhibit A
Custom WordPress from scratch — themes, ACF, custom post types, PHP. Shopify apps and storefronts, Liquid and the REST/GraphQL API.
Exhibit B
Figma/PSD to working site, conversion-focused layout, brand assets — logo, banners, social, ebook design. The visual layer isn’t outsourced.
Exhibit C
Level 2 escalation across Shopify apps used by thousands of merchants. Root cause analysis, reproducible bug reports, mentoring L1 agents.
Hover a case to see the stack and role behind it.

A custom WordPress recruiting platform for college athletes. Dynamic profiles, ACF-driven data structures, and filtering logic for scouts.
Shopify storefront build for a Canadian client — theme customization, Liquid, and conversion-focused layout from brief to launch.


RSA Scouting doesn't have analytics on file from this period — it predates the instrumentation habit that came later in my career. What's verifiable is simpler: it replaced a manual, spreadsheet-and-email recruiting process with a searchable, structured platform that scouts and coaches actually used to find athletes by criteria that mattered to them, not just by name.
The platform stayed in production well past delivery, with the client making their own content updates through the ACF-driven editing interface — which was the actual design goal: a tool the client could run themselves, not one that needed me on retainer to update a roster.
VIRTUAL PIXEL PH
Live on the Shopify App Store since May 2026. Early traction stage — fully built, listed, and shipped solo.
Accessifix AI
Scans Shopify storefronts for WCAG 2.2 / ADA issues and uses AI to suggest and apply fixes — with a dashboard and compliance reports.
Category
Accessibility
|
Launched
May 08, 2026
CartSnap
B2B bulk ordering for Shopify wholesale stores — CSV upload, saved templates, smart reorder, and a Sales Rep Console.
Category
Cart & Conversion
|
Launched
May 12, 2026
The Record
Freelance since 2014, running in parallel with every role since.
⬥
2014
Freelance Web Developer
Solo Projects – ongoing
⬥
2016
Senior Web Developer / Designer
CYNET Virtual Advantage
⬥
2019
Sr. Technical Specialist / Escalation Manager
LTV SaaS Growth Fund
⬥
2023
Shopify Developer & Technical Support Engineer
Zenpire Holdings
⬥
2026
Open to Lead WordPress / Shopify roles
+building Virtual Pixel PH
FOR CLIENTS
Phase A
Figma/PSD in hand or starting from scratch — we define the build and what “done” looks like before any code.
Phase B
One person handles both layers, so nothing gets lost translating between a designer and a developer.
Phase C
Launch, plus the documentation habit from years of escalation work.