design + build

wpphpjscssacfcptelementor

  • UI/UX design
  • Custom WordPress development
  • Advanced Custom Fields (ACF) implementation
  • Custom Post Type architecture for athlete profiles
  • Dynamic athlete directory
  • Multi-criteria search and filtering system
  • Athlete profile template development
  • Responsive frontend implementation
  • Elementor page builder integration
  • Custom PHP functionality
  • JavaScript-powered interactive components
  • Media gallery integration
  • Recruitment workflow support

The Challenge

The primary challenge was designing a content architecture capable of managing complex athlete data while remaining intuitive for administrators. Athlete profiles contained structured information spanning academics, athletic performance, personal information, evaluations, schedules, media, and recruiting status. The platform also required flexible filtering so recruiters could quickly narrow candidates by sport, graduation year, GPA, gender, location, and other recruitment criteria without sacrificing site performance or ease of management.

The Architecture

The platform was built on WordPress using a custom data model powered by Advanced Custom Fields and Custom Post Types.

Frontend

  • Elementor page layouts
  • Responsive athlete profile templates
  • JavaScript-powered filtering and UI interactions

Content Layer

  • Advanced Custom Fields
  • Custom Post Types
  • Structured athlete profile data
  • Dynamic taxonomy filtering

Backend

  • Custom PHP functionality
  • WordPress hooks and template logic
  • Dynamic search and profile rendering

CMS

  • WordPress Admin
  • Athlete management
  • Recruitment content management
  • Media library integration

Why This Stack

WordPress provided a familiar CMS while ACF and Custom Post Types enabled a highly structured data model tailored to athlete recruitment. Rather than relying on custom database tables, the solution leveraged WordPress’ native content architecture, making it easier for administrators to manage athlete records while allowing the platform to scale as new prospects, sports, and recruitment content were added. Elementor provided marketing flexibility without affecting the custom recruitment functionality.

What it changed

Searchable athlete recruitment platform with custom profile architecture, advanced filtering, and dynamic content management.

RSA Scouting evolved beyond a marketing website into a purpose-built recruitment platform that centralized athlete information, streamlined profile management, and improved discoverability for college recruiters. The custom architecture provided a scalable foundation for managing athlete data while delivering an intuitive experience for both administrators and coaches.

Hiring for a role, or have a project to build?