vlad parole
WordPress · College Athlete Recruitment Platform
RSA Scouting is a college sports recruiting and consulting organization dedicated to connecting student athletes with colleges that align with their athletic ability, academic performance, and long-term goals. The platform needed to function as more than a traditional website—it required a scalable athlete directory where hundreds of player profiles could be managed, searched, and presented in a professional format.
I was responsible for both the design and development of the platform, creating the entire athlete profile architecture using Advanced Custom Fields (ACF) and Custom Post Types (CPT). This transformed WordPress into a recruitment platform where coaches could browse athletes, filter prospects by multiple criteria, and review detailed player profiles containing statistics, media, academic records, and recruiting information.
Role
design + build
Timeline
Tech Stack
Deliverables
The primary challenge was designing a content architecture capable of managing complex athlete data while remaining intuitive for administrators. Athlete profiles contained structured information spanning academics, athletic performance, personal information, evaluations, schedules, media, and recruiting status. The platform also required flexible filtering so recruiters could quickly narrow candidates by sport, graduation year, GPA, gender, location, and other recruitment criteria without sacrificing site performance or ease of management.
The platform was built on WordPress using a custom data model powered by Advanced Custom Fields and Custom Post Types.
Frontend
Content Layer
Backend
CMS
WordPress provided a familiar CMS while ACF and Custom Post Types enabled a highly structured data model tailored to athlete recruitment. Rather than relying on custom database tables, the solution leveraged WordPress’ native content architecture, making it easier for administrators to manage athlete records while allowing the platform to scale as new prospects, sports, and recruitment content were added. Elementor provided marketing flexibility without affecting the custom recruitment functionality.
RSA Scouting evolved beyond a marketing website into a purpose-built recruitment platform that centralized athlete information, streamlined profile management, and improved discoverability for college recruiters. The custom architecture provided a scalable foundation for managing athlete data while delivering an intuitive experience for both administrators and coaches.
Next Step
[email protected] · +63 969 318 9430 · Hagonoy, Bulacan, PH